Fox International and Warner Bros Pictures International are creating a joint operation in Brazil to distribute and markets their respective slates.
he joint operation will also, according to a statement from the two studios, “cultivate new opportunities for high quality entertainment in this rapidly emerging market.”
Fox and Warner will remain separate legal entities in Brazil but will share their resources through the Fox-Warner operation to maximise the potential of the country’s growing economy. Fox-Warner will start operating immediately, with Patricia Kamitsuji, currently general manager of Fox Brazil, as managing director.
In a statement, Warner Bros Pictures president, international distribution, Veronika Kwan Vandenberg said: “Warner Bros Pictures is thrilled to be entering this new chapter at this exciting time in Brazil. We have enjoyed our successful partnership with Fox in various other countries and look forward to expanding upon it to further develop the business and meet the demands of the rapidly growing Brazilian market.”
Added Fox International co-presidents Paul Hanneman and Tomas Jegeus: “Brazil’s strong economy and growing demand for quality entertainment offers us a fantastic opportunity to take the local entertainment industry to new heights. Sharing our resources and talent with Warner Bros’ organisation is the best way to open up new possibilities and further develop the Brazilian market.”