Available on free to air TV, the new channel will feature more than 600 films.
Viacom International Media Networks (VIMN) and local multimedia outfit Vocento will this Friday launch the 24-hour Paramount Channel on digital terrestrial in Spain.
The channel’s programming line-up includes The Godfather, Breakfast at Tiffany’s, American Beauty and Fatal Attraction, with The Godfather kicking the channel off on Friday.
The channel will also feature “a selection of titles from other American studios and the best representation of Spanish cinema”.
Eleven films will air each day, with many primetime and weekend slots dedicated to family films.
“With the launch of Paramount Channel, we’re bringing together the powerful combination of Paramount Pictures’ vast and iconic library of film content, and Viacom International Media Networks’ strong expertise in building global TV brands,” said Bob Bakish, president and CEO of VIMN. “This is an important strategic step in deepening our presence in a key market, Spain, while expanding our portfolio of adult-targeted brands. We’re excited to create a must-see TV destination for movie lovers, which we hope will be the first of many to launch in the coming years.”
Spain already hosts VIMN networks MTV, Paramount Comedy and Nickelodeon.