Well Go USA has acquired all North American rights to Snowfort Pictures and Automatic Entertainment’s American Muscle.

Commercial and music video director Ravi Dhar’s arthouse action-thriller stars Nick Principe, Robin Sydney, Todd Farmer, John Fallon, Trent Haaga and Malice McMunn.

The story takes place in California’s Yucca Valley as an ex-con embarks on a mission of revenge against his brother.

John Fallon wrote the screenplay and Travis Stevens produced alongside Jeffrey Giles and Michael Lurie. 

“We set out to make a different kind of action film; something beautiful and exciting,” said Snowfort’s Stevens. “We can’t think of a company better suited to bring Ravi Dhar’s unique vision to audiences than Well Go USA.”

Stevens brokered the deal with Well Go USA president and head of acquisitions Doris Pfardrescher.