Georgia has become European Film Promotion’s (EFP) 33rd member with the acceptance of the Georgian National Film Center (GNFC) into the promotional network to present its films and talent at international marketing activities under the European banner.
GNFC director Tamara Tatishvili said that membership of EFP and participation in its activities would “offer valuable opportunities for positioning and advancing our film talent on the international film map. We are sure that our cooperation will contribute to a better promotion of Georgian cinema in the European audiovisual landscape.”
This latest development comes just two months after Georgia became a member of the Council of Europe’s Cinema Support Fund – Eurimages and is in line with the GNFC’s strategy of supporting projects aimed at promoting cinema in Georgia and representing the country at international film festivals and markets.
During this year’s Baltic Event in Tallinn, Tatishvili had already indicated that the GNFC was looking at becoming a member of EFP as well as the Strasbourg-based European Audiovisual Observatory, and there were plans to develop additional fiscal incentives in the future.
Georgian cinema has come back into the spotlight in recent years thanks to the international festival success of such titles as Zaza Urushadze’s Three Houses, Levan Koguashvili’s goEast Wiesbaden main prizewinner Street Days in 2010 and Keti Machavariani’s Salt White which won the Best Actor and Best Debut Film awards at Filmfestival Cottbus last month.