The new outfit has arrived in Santa Monica with a bulging slate of Hungarian films in every genre. Hungaricom, founded in 2004, is a leading distributor in Hungary and is increasingly focusing on international sales. Here at the AFM, it is giving market premieres to Benedikt Fliegauf's Locarno prizewinner Milky Way and Ferenc Torok's Overnight.
Also being introduced to international buyers for the first time is Gyorgy Szomjas' The Sun Street Boys, a drama set against the backdrop of the 1956 revolution in Hungary. It is about a group of Hungarian youngsters who stand their ground against the invading Soviet tanks.
Hungaricom is one of the few independent sales agents in Hungary. The outfit represents films from many of Hungary's leading production companies, among them Megafilm, Katapult Film and M&M Film. Having made its international bow at the Cannes market, Hungaricom now aims to maintain a presence at all the major film markets.
'This is the first step in launching the Hungarian presence at AFM,' said Erzsebet Toth who is General Secretary of Hungarian Motion Picture Public Foundation 'The Hungarian film industry is ready to shoot Hungarian themed movies in the English language and we are very proud to be here.'