IRH announced the investment as part of its strategy to strengthen its animation production and licensing business. Genco will collaborate with IRH group company, Imagica Image Works, to develop and produce original animation contents.
Established in 1997, Genco produces animated film and TV contents in partnership with most of Japan 's major TV networks and film studios. Genco was a production partner on feature films such as Satoshi Kon's Tokyo Godfathers and Millennium Actress as well as creator of the popular Tenchi Muyo franchise. Genco also produces video games, toys and character merchandise.
Genco was a subsidiary of TV commercials production company TYO until a management buyout in December 2005.
Imagica, one of Japan 's largest post-production providers, merged with major production company Robot in April last year under the IRH banner. Group companies include Imagica TV, Dmove (mobile contents) and Pics Co (music videos and commercials).
The company also operates a US (Los Angeles) office that deals in 2K and 4K film imaging equipment.