IMAX Corporation announced today [July 7] that second quarter worldwide box office for IMAX DMR releases reached $115m.
The company said that the results for the period ended June 30 represented a 37% jump over last year’s second quarter box office of approximately $84.2m.
For the six months ended June 30, gross box office from Hollywood DMR titles released to the worldwide IMAX theatre network was $347.2m, compared to $112.2m in the first six months of 2009.
“The drivers of our business model and long term growth continue to be network expansion and compelling programming,” IMAX Corporation CEO Richard L Gelfond said.
Gelfond continued: “Even excluding Avatar completely from our 2010 results, our per-screen average through the first six months is $647,000, a 13% increase over the same period in the prior year.”
The company has announced deals for 89 IMAX systems year-to-date, compared to 35 for all of 2009.
Included in those 89 systems are five newly announced systems in the Philippines following a deal with mall operator and exhibitor SM Prime Holdings
IMAX will install the systems in Las Pinas City, Fort Bonifacio, Davao City, Angeles City and Manila.
There are currently two IMAX theatres in Manila and Quezon. IMAX claimed the first IMAX location in Manila ranks as the highest grossing screen in the country.
Three of the IMAX theatre systems are expected to be installed in 2011 and two in 2012. SM will also open another location under a previous agreement in the city of Cebu this month in time for the release of Inception.