Competition to promote upcoming releases aimed at games developers; prizes total £100,000.
The BFI and Lionsgate UK are among the partners for a competition which will award cash prizes to games developers who create computer games which promote upcoming theatrical and home entertainment releases.
Four £25,000 prizes are available: two for games promoting upcoming BFI-backed projects Spike Island and Smash and Grab: The Story of the Pink Panthers, and two for games promoting an upcoming Lionsgate title.
Abertay University’s Prototype Fund is funding the prizes and working with the Technology Strategy Board’s IC tomorrow programme and the D-Media Network on delivering the Games for Films competition.
Gina Fegan, founder D-Media Network, said: “Working with film and games for many years watching the sectors converge, I believe this is the time to test business models that connect these vibrant industries.”