Imagina is a holding created by producer and rights broker MediaPro and TV producer Grupo Arbol, and has stakes in other key film and TV producers in Spain including Globomedia, Mercuri, Ovideo and Media 3.14.
Five other producers have already signed on to have the new sales outfit handle their content: Drive Entertainment, Zip Films, Rodar & Rodar, ISKRA and DG Producciones. More producers are also in talks.
Imagina International Sales will be headed by Jose Huertas as general manager and Geraldine Gonard as commercial director, both previously with sales consortium Grupo Pi.
Most of Grupo Pi's vast catalog will be incorporated into Imagina as original backers included Grupo Arbol and Cartel, now effectively a part of Drive Entertainment. Two other Pi backers - Enrique Cerezo and BocaBoca - are understood to be still considering options.
The new sales company launches with a catalog of more than 130 productions representing almost 3,000 programming hours of films, documentaries, TV movies and TV programs such as popular series Los Serrano and Siete Vidas. New feature film titles include festival favorite Crossing Borders (Un Franco, 14 Pesetas), The Uninvited Guest (El Habitante Incierto) and San Sebastian screener 53 Days In Winter (53 Dias De Invierno).
The company will debut next week in Natpe and also attend the Berlinale.