Gary Rubin's First LookIndependent is planning a high-profile festival berth for Greg Whiteley'sdocumentary New York Doll aheadits October US release.
Rubin has been fieldingstrong interest from festival organisers on the picture, which charts the upliftingstory of former New York Dolls bass player Arthur 'Killer' Kane, a reformedalcoholic and Mormon church librarian who stages an emotional reunion with hisold bandmembers.
Rubin is drawing up athree-pronged marketing campaign, targeting North America's hugely influentialMormon filmgoing community, music fans and documentary aficionados.
"The brilliance of this movie lies in the interwovenelements," Rubin said. "It speaks to so many people and combines a story aboutone the key precursors to punk rock, a man's salvation by the Mormon community,and rock-solid credentials as a superb documentary."
New York Doll featuresinterviews from surviving band members and rock historians, as well as suchrock world luminaries as Bob Geldof, Mick Jones from The Clash, and ThePretenders' Chrissy Hynde.
Rubin negotiated the dealwith Micah Green of Cinetic Media, which excludes the first TV window.