fox logo

Source: 20th Century Fox

In a historic move, Disney has excised the name Fox from 20th Century Fox and Fox Searchlight to avoid confusion with Rupert Murdoch’s network and cable businesses.

Going forward the film divisions are called 20th Century Studios and Searchlight Pictures.

The move does not come as a surprise following Disney’s acquisition of the entertainment assets of 21st Century Fox last spring.

Searchlight’s upcoming release Downhill starring Will Ferrell and Louis-Dreyfus is branded Searchlight Pictures, while staff emails have changed at Searchlight, losing the suffix in favour of

While the logos lose the Fox name, they retain the iconic klieg lights and brassy signature tune.

A change in branding is expected at Disney-owned television production companies 20th Century Fox Television and Fox 21 Television Studios.