European and Chinese producers joining forces to better position films in each other’s markets.
A group of European and Chinese producers have joined forces to create a new organisation titled Bridging Visions in a bid to tap into the $3.6bn Chinese film market and forge new alliances.
The European office is based in Berlin and the director will be Sophie Bourdon, former CEO of ACE.
The programme Bridging the Dragon will be launched in 2015 and aims to guide and help professionals throughout the year, both on the content and business front.
It aims to develop a network of film professionals from both Europe and China to generate collaborations within the film industry and market.
Bridging the Dragon will organise events at international film festivals for its members, combining lectures and networking.
The Locarno Film Festival has been named the main festival partner for the 2015 programme and will host a development workshop for a limited number of projects bridging China and Europe during the 68th edition next August. The workshop will be linked to the Industry Days.
Bourdon will be supported by the board members of Bridging Visions, which include film professionals from European and Chinese companies such as Germany’s Senator; Lemming Film in the Netherlands; Italy’s Orisa Produzioni; Spain’s Dragoia Media; Norway’s Sweet Films; Shanghai’s China Blue; and Beijing’s Road Pictures.
The board of advisors include experts from sales companies, film institutions, festival and educational bodies will knowledge of the Chinese market.