The large screen exhibitor has unveiled its latest innovative content grab in a deal with HBO as it continues to explore alternative programming opportunities.

The event will take place in 150 US theatres from January 23-29 and covers the final two episodes of Season Four and an exclusive trailer for the fifth season set to debut in April.

HBO and IMAX and will announce the price point in the days ahead.

“The cinematic brilliance and grand scope of the series is perfect for the IMAX format,” said HBO chief marketing officer Pamela Levine.

“We are always looking to provide fans with new and exciting ways to experience the show and viewing two key episodes, along with the new trailer, on such an impressive platform makes for a great event.”

“IMAX always seeks innovative ways to provide moviegoers a unique and differentiated experience and today’s partnership with HBO and Game Of Thrones achieves just that,” said IMAX CEO Rich Gelfond.

“This deal also furthers our efforts to offer exhibitors the opportunity to participate in alternative forms of content in a new and exciting way.”

Late last year it emerged that IMAX had struck a deal with The Weinstein Company to screen Crouching Tiger, Hidden Dragon 2 in a day-and-date release with Netflix, set for August 28.