Netflix has hired a top strategist to bolster its business ahead of the awards season.
The global SVoD has struck a partnership with leading Hollywood strategist Lisa Taback, whose 24-year-old independent consulting group LT-LA is to work exclusively for The Crown platform as its in-house strategy firm.
One of the industry’s most renowned awards strategists, Taback played a key role in campaigns that led to Best Picture Oscars for The English Patient, Shakespeare in Love and The King’s Speech and has increasingly been working in television, recently serving as NBC’s main consultant.
She will serve as vice-president of talent relations for the business starting in August, and in a sign of how aggressively Netflix is pursuing awards recognition, will report directly into Netflix boss Ted Sarandos –
Last week’s Emmy nominations marked a major coup for Neflix, which received 112 nods ahead of HBO’s 108 – the first time any business has outdone the Time Warner-owned cable channel.
However, Netflix’s actual wins have been limited to date, outside of Emmy awards glory for The Crown and a Best Documentary Oscar for feature doc Icarus.
Taback is to bring key staff with her to the platform, including Albert Tello, Christy Grosz, Kelly Dalton and Liv Moore.
This article first apeared in Screen’s sister site Broadcast.