On the first day of its availability, new Chinese AI service Seedance 2.0 has “engaged in unauthorized use of US copyrighted works on a massive scale,” according to Hollywood studios trade group the Motion Picture Association (MPA).
“By launching a service that operates without meaningful safeguards against infringement,” said MPA chairman and CEO Charles Rivkin in a statement, “ByteDance is disregarding well-established copyright law that protects the rights of creators and underpins millions of American jobs. ByteDance should immediately cease its infringing activity.”
ByteDance, the Chinese owner of TikTok, launched Seedance 2.0 on Thursday (February 12) through the company’s Dreamina AI platform and AI assistant Doubao. The video generating artificial intelligence model accepts prompts combining text, images, video and audio and generates clips of up to 15 seconds duration.
In a blog post announcing the launch, ByteDance said Seedance 2.0 “delivers a substantial leap in generation quality” and “achieves a higher usability rate for complex interaction and motion scenes, with significant improvements in physical accuracy, visual realism, and controllability, making it highly tailored for industrial-grade creation scenarios.”
As well as prompting a response from the MPA, the launch of the service has already produced alarm among some filmmakers.
On X, visual effects artist and writer-director Ruairi Robinson posted a clip he said was generated from a two-line prompt to Seedance 2.0 showing an AI fight between Tom Cruise and Brad Pitt. Robinson added the comment: “If the hollywood is cooked guys are right maybe the hollywood is cooked guys are cooked too idk.”
The clip was re-posted by Rhett Reese, writer of features including Deadpool & Wolverine, who commented: “I was blown away by the Pitt v Cruise video because it is so professional. That’s exactly why I’m scared. My glass half empty view is that Hollywood is about to be revolutionized/decimated. If you truly think the Pitt v Cruise video is unimpressive slop, you’ve got nothing to worry about. But I’m shook.”
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