Executives at IMAX and Supercines, Ecuador’s largest exhibitor, announced on Monday [Jul 29] the construction of two theatres in the city of Guayaquil, the country’s largest and most populous city.
The agreement is part of a January 2012 restructured master license agreement between IMAX and Giencourt Investments, a member of the RACIMEC International Group. The IMAX theatres will anchor earmarked shopping centres in Guayaquil.
“Today’s agreement demonstrates that we are continuing to make inroads in South America – partnering with the top exhibitor in the country and bringing the IMAX Experience to premium sites,” said IMAX CEO Richard Gelfond.
“We are committed to growing the IMAX brand in Ecuador, which we are confident will further strengthen our business and provide a differentiated movie-going experience that will thrill our guests,” said Supercines executive president Johnny Czarninski.