Continuing the executive reshuffle at WarnerMedia under new parent AT&T, HBO’s executive vice-president of marketing Chris Spadaccini has been named chief marketing officer for WarnerMedia Entertainment, taking on marketing duties for operations including the division’s upcoming streaming service.
Twenty-year HBO veteran Spadaccini will now be responsible for all marketing aspects of the newly created WarnerMedia Entertainment division, including HBO, TBS, TNT, truTV and the streaming service, set for its beta launch at the end of this year. He will report to WarnerMedia Entertainment and direct-to-consumer chairman Bob Greenblatt.
In the wake of the new appointment, Michael Engleman, current executive vice-president and chief marketing officer of TNT/TBS, will leave WarnerMedia.
Greenblatt commented: “I’ve long been impressed with the quality and cutting-edge approach of the HBO marketing group overseen by Chris, and I was happy he was up for taking on our whole portfolio of linear networks and streaming platforms. In an environment where content volume is soaring everywhere, I’m confident that Chris — through his close working relationships with Casey Bloys at HBO and Kevin Reilly at the WarnerMedia networks and direct-to-consumer business — will make all our shows cut through the clutter. I’d like to also thank Michael Engleman for his contribution to the Turner company and wish him well on his new endeavour.”
Added Spadaccini: ”This is the definition of a dream job. I am thrilled and humbled by the opportunity that Bob presented to me, and I couldn’t be more excited to bring all of my experience to bear on behalf of the incredible brands and networks of WarnerMedia Entertainment. I’m looking forward to getting to know the great marketing teams at TNT, TBS and truTV, and leveraging the talent and resources across the entire organisation to help launch our new direct-to-consumer offering.”