Palme d’Or winner generates highest volume of online buzz while Kristen Stewart beats Robert Pattinson across social chatter.
In the wake of the 67th Cannes Film Festival, the scores are in for how much chatter was generated through online social networks.
Prior to the festival, comms agency Way To Blue examined social chatter around the films and the top mentions, to see who and what was generating the highest volumes of buzz and intent-to-view.
That data has now been updated to include surprise celebrity attendees, as well as films that proved break out screenings from the festival.
The listening period is May 14-25 and its global data in the English language.
Grabbing the overall buzz top spot from David Cronenberg’s Maps To The Stars was the winner of this year’s Palme d’Or, Winter Sleep, whichgenerated 53,391 mentions.
However, its intent-to-view score of 3,370 was not the highest. In terms of ‘intent’ it ranked at only number eight of all the films on the top ten. That chart was topped by Mike Leigh’s Mr. Turner. The film, which secured a Best Actor Award for Timothy Spall and achieved 23,234 mentions came first in terms of intent-to-view, with 5,473 mentions discussing a desire to see the film.
Films from Twilight stars Kirsten Stewart and Robert Pattinson scored highly both in terms of buzz volume and Intent-to-View, with Stewart edging just ahead of her former co-star.
The Clouds of Sils Maria, in which Stewart stars alongside Juliette Binoche, came second in terms of buzz volume with 50,766 mentions, but also second for ‘intent’, with 5,130 mentions.
Pop star Justin Bieber, who made a surprise appearance at the festival, grabbed a whopping 45% of ‘share of voice’.