Simpson produced the Diary Of A Wimpy Kid with Jacobson and has been drafted in to expand the pipeline. His appointment begins on Mar 1.

Color Force launched in January 2007 and since then has established relationships with writers Suzanne Collins of The Hunger Games fame, David Nicholls and Jeff Kinney.

Jacobson has promoted longtime development executive Bryan Unkeless to svp of production. Unkeless currently serves as co-producer on The Hunger Games (pictured), which Jacobson is producing and Lionsgate is due to release on Mar 23. They are in early pre-production on the follow up Catching Fire.

“This really is a seminal moment for us at Color Force,” Jacobson said. “Bringing on board such an accomplished producer will allow the company to grow while still giving each project the level of focus and attention it deserves.”

Simpson and Jacobson are currently producing Diary Of A Wimpy Kid: Dog Days, which is scheduled to open through Fox 2000 in August. Simpson is executive producer on Paramount’s World War Z.

“I love the movies Color Force is making and I am thrilled to be joining Nina and Bryan there,” Simpson said. “Anyone who has worked with Nina knows that her taste, honesty, and clarity about material is enviable. I can’t wait to jump in.”

Simpson’s deal was negotiated by Alan Wertheimer of Jackoway Tyerman Wertheimer.