IMAX Corporation and Odeon & UCI Cinemas Group have announced plans for a new IMAX cinema in Cardiff ahead of the release of James Cameron’s 3D epic, Avatar, this December.
The decision to install a digital theatre at its Cardiff multiplex will bring Odeon’s total number of IMAX theatres to five. It previously announced plans to open a theatre in Gateshead, which will also open in time for the release of Avatar.
The widely anticipated sci-fi film, which is released on December 17, has been in development for 14 years and has cost an estimated £250m. The largely CGI film, set in an alien world, has been made to be seen in 3D. Cameron has been touring film industry events to encourage exhibitors to install more 3D screens in time for its release.
Rupert Gavin, chief executive of Odeon and UCI, said that he expected the partnership between the two companies are currently looking for other suitable locations for IMAX theatres.
IMAX has over 200 IMAX digital projection systems worldwide in the pipeline, with more than 115 currently in operation.