Entertainment One president of filmed entertainment Patrice Theroux has been appointed chair of the Canadian Association of Films Distributors and Exporters (CAFDE). He replaces outgoing chair Victor Loewy, chairman and CEO of Alliance Films.

The trade association represents the interests of Canadian-owned distribution companies - including Alliance, E1 Films Canada, Equinoxe Films, Maple Pictures, Mongrel Media and TVA Films - as opposed to the Canadian Motion Picture Distributors Association, which represents the interests of the major US studios.

Among the new chairman's qualifications, CAFDE president Ted East cited Theroux's more than 25 years in the motion picture business. In a statement, Theroux remarked, 'Fast evolving technology and business changes mean both challenges and opportunities in the years ahead. A strong and vibrant community of Canadian film distributors is critical to the health of the Canadian film industry at home and abroad. I am convinced that we can build on the success and growth of our industry over the past 20 years.'

In addition to Theroux's appointment, Bryan Gliserman, co-president of E1 Films Canada will become CAFDE vice-chairman for English Canada. Patrick Roy, president of Montreal-based Alliance Vivafilm, will continue on as CAFDE vice-chairman, Quebec and Brad Pelman, chief operating officer of Maple Pictures will continue on as CAFDE treasurer.