The production entity headed by ex-PayPal executive and financier Jack Selby is backed by $50m in financing and initial plans are to produce five or six films a year budgeted at $10m and below.

The Weinstein Company is on board as worldwide distributor across all platforms.

Selby is named chairman and is joined by producer Scott Stone as CEO of Incognito.

“What makes Incognito unique is that we have secured significant permanent capital which historically has been applied to films at higher price points,” Selby and Stone said.

“Instead, we have a unique opportunity to fill an underserved market of more modestly budgeted films with specialized content that appeals to audiences, both domestically and abroad. In addition, we are very pleased with our relationship with the Weinstein Company and our financial partners. They all share our vision and are committed to this venture.”

“Incognito has a strong business and financial model as well as great taste in product,” TWC COO David Glasser said. “We are excited about the partnership and are looking forward to doing business with them.”