UPDATE: Hot on the heels of Kristen Bell’s Veronica Mars campaign, Zach Braff has targeted a $2m raise to get his directorial follow-up to Garden State off the ground and had already received $1.54m or 57% in pledges as the end of the first day [24] approached.

Braff, who starred in TV hit Scrubs and directed and starred in Garden State, has turned to Kickstarter to fund his new feature Wish I Was Here and aims to shoot this summer in Los Angeles.

The actor/filmmaker will direct and star in the story, based on an original screenplay he wrote with his brother Adam Braff about a daydreamer who home schools two young relatives.

Stacey Sher and Michael Shamberg will produce through their Double Feature Films.

“I am often asked by my fans or by the press when I am promoting films in which I’ve acted, ‘Why haven’t you directed another film since Garden State?’” said Braff.

“The truth is, it’s very hard to get small, personal films made without sacrificing some aspect of your artistic integrity… Crowdfunding sites like Kickstarter could be a game-changer for independent films.

“Already 10% of the films at the most recent Sundance Film Festival had some Kickstarter money and that’s growing exponentially.”