Days after SnagFilms announced a documentary partnership with Hulu, the online cinema venture has struck another alliance with the International Documentary Association.

The partnership will include the creation of an IDA Channel on and the embedding of SnagFilms widgets on the IDA's

Branded content from IDA's Documentary Magazine and its website will
also be available on SnagFilms' properties and IDA will play a role on
SnagFilms Advisory Committee.

'SnagFilms has opened doors to documentary film-makers, and its launch and early success has been a significant development for our industry in the past decade,' IDA executive director Michael Lumpkin said. 'We are very pleased to work with SnagFilms to serve the nonfiction community and our respective missions.'