Sony Pictures were rewarded for their outdoor Terminator Salvation campaign, whilst Harry Potter And The Half Blood Prince was named retail title of the year
Sony Pictures Home Entertainment won the creative initiative of the year award for its Termination Salvation outdoor promotion campaign at the 30th British Video Association awards which took place in London last night (22nd April).
Star Trek XI was named best blu-ray title of the year, whilst Warner Home Video’s Harry Potter and the Half Blood Prince was named retail title of the year.
Meanwhile BVA’s own director general Lavinia Carey was named industry individual of the year in recognition of her 17 years in the role.
Anthony Peet, chairman of the BVA said “Lavinia Carey has championed us and our industry needs. It is more than fitting, that tonight, on this 30th anniversary of the British Video Association, we acknowledge the work she has achieved”.
BVA 2010 Film Award winners:
Creative Initiative of the Year
Sony Pictures Home Entertainment/ Hicksville for Terminator Salvation
Marketing Initiative of the Year – Non-Theatrical
Revolver Entertainment –City Rats
Rental Distributor of the Year
Twentieth Century Fox Home Entertainment
Rental Title of the Year
Twilight -E1 Entertainment
Retail Distributor of the Year
Twentieth Century Fox Home Entertainment
Retail Title of the Year
Harry Potter and the Half-Blood Prince
Warner Home Video
Marketing Initiative of the Year (for a filmup to £3 million Box Office)
Momentum Pictures – The September Issue
Marketing Initiative of the Year (for a film between £3 to £10 million Box Office)
Paramount Home Entertainment UK – Watchmen
Marketing Initiative of the Year (for a film over £10 million Box Office)
E1 Entertainment - Twilight
Best Blu-ray Title of the Year (consumer voted)
Paramount Home Entertainment UK – Star Trek XI
Industry Initiative of the Year
Blu-ray Partners generic marketing campaign
Industry Individual of the Year
Lavinia Carey, director general, British Video Association
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