Four Thai film companies – M Pictures, Bangkok Film Studio, True I-Content and Matching Studio – have joined forces to create a new studio, Transformation Films, with the aim of helping expand the Thai film industry at an international level.
The new outfit, which has $5.5m (baht175m) in registered capital, will first be taking aim at the fast-expanding China market, through a partnership with China Film Group and Beijing Media Group to co-produce and release films in South-East Asia, China and South Korea.
“We see the Thai movie industry has a bright future, particularly exporting titles to China, where they love Thai stars and share common interests,” Transformation CEO Sa-Nga Chatchairungruang told the Bangkok Post.
The joint venture marks the first time that companies encompassing all aspects of the Thai film industry have formed an alliance. Bangkok Film Studio is involved in production with credits including Bangkok Dangerous and Bang Rajan; Matching Studio offers production equipment; True I-Content is a digital and public relations platform and M Pictures, a subsidiary of exhibitor Major Cineplex, is an independent distributor.
Transformation Films aims to produce four to six movies a year at a cost of around $9.4m (baht300m), starting with two releases in the first year at a cost of $2.5m (baht80m).
The company’s first release, Chiang Khan Story, will be released in Thai cinemas on Thursday.