A new website has been launched promoting live alternative content to cinema exhibitors.

LiveCinemaEvents.com will give rights holders the opportunity to publish details of their available events and for exhibitors to express an interest in screening them.

It will carry the details of a wide range of sports, arts and entertainment content from all around the world.

Barrie Woolston, commercial director at Arqiva Broadcast & Media, the company behind the website, said: “Our experience of working with exhibitors and delivering events on Arqiva’s Digital Cinema Satellite Distribution System identified the need for an independent website to act as a comprehensive database for all live events from all rights holders and all distributors.”

Howard Kiedaisch, CEO at Arts Alliance Media, added: “The undeniable need for such an independent website reflects the successful growth of live alternative content, and it will certainly satisfy the demand for a central point of contact to collate the many events offered by alternative content distributors around the world.”