Project shooting in Dublin and London.
Nuno Bernardo’s transmedia production company beActive will shoot the new live action music drama Beat Girl in Dublin and London over the next four weeks.
The story is about a 21-year-old woman who turns to music and DJing after her mother’s death.
Targeted at 18-35 year old women, Beat Girl will feature on several platforms, including online and social media, TV, books, magazines and iPhone/iPad applications. A Beat Girl novel and interactive eBook will go on sale in June at the same time as the Beat Girl mobile game.
Content Television and Digital holds the international online and broadcast distribution rights to the series, and will be selling several versions at MIPTV.
beActive’s co-founder and CEO Nuno Bernardo [pictured] said: “It’s a great time for us to begin shooting Beat Girl. The series follows in the footsteps of the hugely successful Sofia’s Diary and demonstrates our continued commitment to engaging with audiences across multiple platforms, and really showcases us as being one of the leading producers of multiplatform content. We hope fans around the world will love Beat Girl just as much as Sofia”.
Jonathan Ford, EVP Content Television and Digital, added: “We are delighted to secure multi-platform rights to this new property from beActive, who have fantastic experience in producing hit digital series. There is great demand for original new content in the international market, specifically titles targeting the young female demographic”.