The digital distribution platform has announced its self-service, customisable digital theatre.

The Yekra Theater platform allows any site, social media profile or digital property to host a VOD theatre experience with the publisher’s choice of hundreds of titles.

Via a short embed code, Yekra’s technology allows users to create and host a customised theatre in any genre or style. Theatre hosts will typically receive between a 10-25% share of each sale.

Films available at launch include the Dark Knight trilogy, Blade Runner: The Final Cut, Goodfellas, The Great Gatsby, Man Of Steel, The Lord Of The Rings trilogy.

Yekra has formed a partnership with The Dove Foundation offering a collection of family-friendly titles including Happy Feet and Where The Wild Things Are through the new Dove Theater.

The Dove Theater is being offered as one of Yekra’s new collection of theatres, which cover a wide range of themes including conscious, classics, inspirational, environment, health & wellness, horror, sports, socio-political, and summer hits.

“One of the film industry’s biggest problems in the digital market is discovery, and we’ve made it our mission from day one to help filmmakers and studios connect their films to people where they already are, based on their interests” said Yekra CEO Lee Waterworth (pictured).

“The cutting edge technology of the Yekra Theater is a major step in our company’s evolution, leading the way to what will hopefully be thousands, and ultimately millions of new points of curated distribution for digital content globally.”

“Yekra is a complete media and entertainment revolution, and with the rollout of the Dove Theater, our family and faith-based audiences will have access to the content that they’re looking for, while the Yekra user experience enhances the DOVE brand,” said Dove Foundation CEO Dick Rolfe.

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