UK media law firm Wiggin is launching a new content protection partnership, Incopro, aimed at helping media companies to tackle piracy.

Simon Baggs, who heads up Wiggin’s rights protection practice is teaming up with Bret Boivin, formerly of Warner Bros anad NBC Universal, to launch Incopro Ltd, a new specialist content protection service aimed at providing an inclusive service to media companies.

The new outfit hopes to help media companies to identify and protect content including music, films and TV using a new technology system aimed at tackling piracy at the source.

“We are the first to pioneer such an all-inclusive service, combining technical and legal advice under one roof. Bret’s phenomenal experience will bring the expert insight required to perfect this unique resource for our clients. This is a cutting-edge service that will empower rights owners to know the issues they are facing and tackle piracy at its source,” said Simon Baggs, who worked on the Newzbin case.

Baggs is teaming up with Bret Boivin who has worked as part of the Anti Piracy Division for both Warner Bros and NBC Universal.

Wiggin’s clients include BBC Worldwide, Channel 4, Condé Nast,  Disney, Sony Columbia,Twentieth Century Fox, Universal and Warner Bros.