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Cinema retains popularity in 'on-demand' society in UK, says survey

The UK is becoming a society in which choice and control are paramount, according to a consumer survey from law firm Olswang.But the cinema experience outweighs that choice as the place where most people want to watch film.The annual survey is conducted in conjunction with YouGov, and is based on interviews with 1,162 UK consumers and a series of in-depth online focus groups. The findings make good reading ...

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