DDA PR promotes Dana Archer to president and partner

The promotion is effective immediately. In her new role Archer will assume responsibility of all aspects of agency business and personnel in the Los Angeles and New York offices.

Archer, who most recently served as evp, will supervise efforts to broaden the company’s worldwide film and television practice.

During her tenure she has expanded DDA’s footprint in Los Angeles. Her recent accomplishments include setting up offices in New York headed by Alyssa Grinder and migrating the business to a 24-hour transatlantic service based in the US and London.

“Lawrence and John are ideal partners in this endeavour, providing seasoned leadership and strong financial sensibilities,” said Archer. “Combined, we bring a wealth of experience across a broad spectrum of distributors, filmmakers and financiers worldwide and are excited to continue to evolve DDA’s offerings in providing global service to our clients.”

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