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Amazon strikes global Viacom deal

Amazon has struck a global deal with Viacom that will see a raft of MTV, Nickelodeon and Comedy Central series distributed via its Lovefilm streaming service.

The online retailer struck the multi-year deal that will see series including Awkward, Tosh.0, Dora The Explorer, SpongeBob SquarePants and Go, Diego, Go! available to stream on-demand via its Amazon Prime Instant Video service in the US, as well as its Lovefilm service in the UK and Germany.

The shows will be available online as well as on the Kindle Fire, iPad, iPhone and Roku.

Amazon’s vice president of digital video and music, Bill Carr, said children’s content was one of the service’s most popular genres.

“This expanded deal will now bring customers the largest subscription selection of Nickelodeon and Nick Jr. TV shows online, anywhere,” he said.

“In addition, we are bringing customers popular shows from MTV and Comedy Central like Key & Peele, Workaholics, Awkward and Teen Mom 2, with the promise of more shows from these networks in the future.”

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