The full-service content marketing and distribution company will focus on studio quality films and supply all North American platforms.

Rich Goldberg and Mitch Budin, whose combined track record according to a press release includes more than 40 years of executive experience at the likes of Warner Brothers, Dreamworks, Lightning Entertainment andVivendi Entertainment, announced the company on Wednesday [8].

Vertical Entertainment aims to distribute 24 titles a year in the theatrical, VoD and home entertainment space and hits the ground with its first two titles. The company’s executives will attend Cannes to source material.

Rushlights is set for a Jun 21 theatrical release and stars Josh Henderson, Beau Bridges and Aidan Quinn in the genre tale of two opportunistic teenagers who wind up in trouble in Texas.

Hot Flashes [pictured] is scheduled to open on Jul 12 and stars Brooke Shields, Wanda Sykes, Virginia Madsen, Daryl Hannah and Camryn Manheim in the comedy about friends who try to raise money for a mobile breast cancer screening unit.