Korean film industry execs E.J. Cho, formerly of United Pictures, and Ji-yoon Lim, formerly of FineCut, have launched an international consulting agency for film and entertainment business, PIC (People In Communications).

The company handles sales, marketing, overseas events, VIP coordination and casting. Cho is managing director while Lim is co-managing director.

PIC is kicking off in Berlin, handling international relations for the notable South Korean production house BOM, headed by Oh Jungwan.

This includes international relations and Japan sales for the Berlinale competition title Come Rain, Come Shine, directed by Lee Yoon-ki, and sold by Fortissimo Films outside of Japan and Korea. (N.E.W. is distributing the film in Korea.)