Nuno Bernardo’s book is his follow-up to the 2011 publication The Producers Guide To Transmedia.
Bernardo, the founder and CEO of beActive and a recognised writer in the transmedia space, offers all manner of advice on how to build a brand across multiple platforms.
The 133-page tome offers what appears to be a pretty comprehensive sweep of everything creators need to know – or at least find out more about.
There are sections on the rise of the nanostudio and funding to character development and choosing the right platform at the right time.
Readers will find information on social media engagement and some frank counsel about what appeals to and what turns off audiences.
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