FEBRUARY 13 UPDATE: Fifty Shades Of Grey is now active in 34 international territories and has climbed to $28.6m via Universal Pictures International, rising to $37.2m worldwide factoring in Thursday night’s (February 12) estimated $8.6m midnight grosses in North America.
Sam Taylor-Johnson’s adaptation of E L James’s S&M books stars Jamie Dornan and Dakota Johnson and now ranks number one in 33 territories. It opens in a further 23 today (February 13) including the UK and Spain, bringing to 57 the number of territories in action this weekend.
Fifty Shades Of Grey scored the biggest opening day in history in Argentina on $1m, the biggest Universal opening day and the biggest 16+-rated opening day ever in Brazil on $2.4m and the biggest February opening day on Germany on $2.3m.
Italy delivered the biggest Universal opening day and the biggest R-rated debut on $2m, while Mexico produced $2.1m for the biggest C-rated (R equivalent) opening day ever.
Russia’s $2.3m was good enough to generate Universal’s biggest opening day, the biggest opening day for a 16+ or 18+ release and the biggest opening day for a non-franchise film, overtaking the openings days of the first episodes of Twilight, The Hunger Games, Divergent and Harry Potter.
The $8.6m generated from Thursday’s North American midnight screenings in 2,830 venues scored Universal’s biggest late night shows (overtaking the $6.5m set by Fast & Furious 6), the biggest late night shows ever in February and the industry’s second biggest R-rated late night shows behind $10.4m set by The Hangover 2, which opened on Memorial Day Weekend.
FEBRUARY 12 REPORT HIGHLIGHTS: By February 12 the film had raced to more than $5.7m in its first five territories, scoring Universal’s biggest opening day of all time in France and the second biggest opening day in Australia.
The S&M romance took $2.7m from 785 sites on February 11 and overtook the previous best opening day set by Fast & Furious 6.
Fifty Shades Of Grey took $2m from 277 venues in Australia on February 12, setting new high watermarks in Australia for a February opening day, 2015 release, MA or R-rated opening and Universal Pictures non-holiday opening day.
In other February 11 debuts, the film scored Universal’s biggest opening day in history in Belgium on $543,000 from 72 in what was the industry’s fourth biggest opening day.
The Philippines delivered the biggest R-18 opening day of all time as well as the biggest opening day for a non-local film in February as 84 venues generated $340,000.
French-speaking Switzerland produced $136,000 from 34 for Universal’s second biggest opening day ever and the biggest debut of the year-to-date.
The film arrives in North America this weekend via Universal Pictures and Focus Features.
Big Hero 6 has reached $291.9m via Walt Disney Studios Motion Pictures International and arrives in France, Benlgium and Netherlands.
Fox International opens Kingsman: The Secret Service in 34 territories day-and-date with North America, among them Russia, South Korea, Singapore and Hong Kong. The film has grossed $20.7m so far.
Taken 3 arrives in italy and stands at $178.9m including EuropaCorp territories, while Night At The Museum: Secret Of The Tomb has reached $216.7m and Gone Girl $201.3m.
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