Fifty Shades hits $37.2m global

Fifty Shades of Grey

FEBRUARY 13 UPDATE: Fifty Shades Of Grey is now active in 34 international territories and has climbed to $28.6m via Universal Pictures International, rising to $37.2m worldwide factoring in Thursday night’s (February 12) estimated $8.6m midnight grosses in North America.

BOX OFFICE: Universal’s S&M romance seeks to fulfil its ‘phenom’ destiny

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