In a move which is already whetting buyers' appetites, Jeff Bridges has joined the cast of Bob Weide's How To Lose Friends And Alienate People, the $25 million adaptation of Toby Young's bestselling satirical memoir about his time as a British journalist abroad, working in Manhattan.

Bridges will be playing Clayton Harding, a character loosely based on magazine editor Graydon Carter. He joins Kirsten Dunst (Spiderman), Danny Huston and Simon Pegg (Hot Fuzz) in the FilmFour backed project (being sold in Cannes by Intandem Films).

Intandem has been racking up pre-sales. The UK based sales and financing outfit has already closed several eye-catching deals on the film. Territories already gone include RCV for Benelux, Sandrews Metronome for Scandinavia, Falcon for Middle East, Lusomundo for Portugal and Luxor for CIS. Meanwhile, Intandem is in advanced negotiations with a US major for UK, South African and Australian rights.

'For the last year, we have been trying to find a Clayton Harding. We are very excited it is Jeff,' producer Stephen Woolley of Number 9 Films told Screen International. 'We needed somebody who can both play comedy (as Jeff has proved with The Big Lebwoski and films from his earlier career) and also has the gravitas needed for Clayton.'

The film will shoot for 52 days in the UK and New York. It will be ready for delivery early next year. Further casting announcements are expected shortly.