Arts Alliance strikes deal with Syco, Modest! and Sony Music Entertainment.

Arts Alliance announce a deal with Syco, Modest! and Sony Music Entertainment to bring the One Direction ‘Where We Are’ tour to cinemas worldwide on Oct 11 and 12.

Event cinema distributor Arts Alliance plans more than 10,000 screenings on 3000+ screens across 50+ territories making this the biggest global event cinema release.

The band, currently in the midst of the 69-date tour, announced the news via video and a trailer for the concert film was also released today.

The concert film, offered in HD and 5.1 surround sound, was recorded at Milan’s San Siro stadium and will also feature a new 15-minute inteview edited with exclusive behind the scenes footage.

Fulwell 73 produces and the producers are reunited from the band’s previous concert film, This Is Us, Ben Winston and executive producers Simon Cowell, Sonny Takhar, Richard Griffiths, Harry Magee and Will Bloomfield.

Yogita Puri, director of content at Arts Alliance, who negotiated the deal, said: “We’re thrilled to be working with Syco, Sony Music and Modest! on what’s shaping up to be a landmark release for event cinema and the ultimate fan experience.”

Mark Foster, CEO Arts Alliance, added: “I’m delighted this will be Arts Alliance’s first pop release since the production and finance company, Mr Wolf, merged with Arts Alliance Media’s distribution arm. We intend this to be the first of many recording breaking theatrical releases.”

Tickets will go on sale from July 28.