The fledgling distributor will release theatrically in September in association with the filmmakers, The Film Collaborative, New Video and PBS’ Independent Lens.

David Weissman’s documentary premiered at Sundance and explores the impact of the epidemic in San Francisco when it was first identified 30 years ago.

The release will include theatrical, OnDemand, DVD, digital download channels and television (in spring 2012), as well as an educational/non-theatrical outreach component through New Yorker Films.

The film’s worldwide producer’s rep Jonathan Dana and The Film Collaborative’s Orly Ravid orchestrated the deals.