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Global production

Can TikTok save the cinema industry?

By Ellie Calnan2023-02-22T11:40:00

'Top Gun: Maverick' UK Premiere

Source: Gareth Cattermole / Getty Images

Distributors and exhibitors are harnessing the power of imaginative social media creators who are crafting insider takes on everything from ‘Top Gun: Maverick’ to the films of Eric Rohmer.

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