Online film destination Filmka has teamed up with Ford Motor Company and advertising agency JWT Team Detroit on a short film competition to mark the launch of Mustang's 2010 model.

Nearly 400 Filmaka community members have already submitted scripts reflectingpersonal stories chosen by Mustang enthusiasts or based on thefilm-makers' original ideas.Twenty-two semi-finalists were selected toproduce their films, from which ten will feature as part of the 2010Mustang launch.

One of the winning films, Numskull by New York-based Zack Resnicoff and Los Angeles-based Sonny Calderon will be previewed on US broadcast network NBC tonight the premiere of Knight Rider (September 24).

Other winners will be chosen and have their shorts debut under the auspices of the Mustang Stories series in the coming weeks. One grand prize winner will direct a promotional film for the 2010 Mustang launch.

'Working with Ford gives us the opportunity to help a powerhouse brand connect with its consumers through high-quality, original content,' Filmka president Sandy Grushow said.

'Meanwhile, our winning film-makers get to have their creative vision seen by one of the world's most respected agencies as well as millions of television viewers.'

'We're always looking for innovative ways to connect with our customers,' Caroline Pernot of Ford's communications division said. 'We wanted to see how film-makers interpreted our Mustang Stories contest and are delighted to be able to reach an even wider audience through the new Knight Rider TV series, which stars our Shelby GT 500KR Mustang.'