Martin will continue to work closely with Gary Faber, executive vice president of marketing for TWC, on media planning and media promotions for all TWC titles as well as remain involved in media buying for home video distributor Genius Products. He reports directly to Bob Weinstein.
'Francois' proven track record and his savvy understanding of how to promote and position a film within a niche market, has made him indispensable to our team,' Weinstein said. 'He has played a key role in creating successful campaigns and I've enjoyed working with Francois over the years.'
'I'm looking forward to contributing to the continued growth of The Weinstein Company,' Martin added. 'This is an exciting opportunity and it's great to extend my working relationship with Bob Weinstein and Dimension Films.'
Martin most recently served as vice president of marketing for TWC and his credits include 1408, Grindhouse, Sicko and The Great Debaters.
Prior to TWC he was director of marketing and media at Miramax Films.