The beloved and widely admired marketing and publicity executive passed away peacefully at her Los Angeles home on Friday (20), one year after she was diagnosed with a brain tumour.
Lorie joined New Line International as svp in the late 1990s and served until 2008, when she moved over to Warner Bros as a member of staff after New Line was folded into the larger studio.
She segued into a consultancy role at Warner Bros where she worked on a number of high profile campaigns. Most recently she worked at Exclusive Media as svp of international marketing and publicity.
During her tenure at New Line, Lorie played an integral role on global smash The Lord Of The Rings. She orchestrated the world premiere event in Wellington, New Zealand, for trilogy finale The Return Of The King in a fine demonstration of her expertise, good humour and renowned team-building qualities.
Earlier in her career, Lorie was a marketing consultant at Fox and operated in the publicity departments of MGM and UA.
Camela Galano, the former president of New Line International who recently launched international sales and financing company Speranza13 Media, told Screendaily: “Tracy really was an exceptional woman, executive, person and friend.
“She had the gift of being able to juggle a thousand things at one time and yet make every single person feel special along the way. She will be deeply, terribly missed.”
“The Lord Of The Rings was the largest independent film ever made,” said Peter Jackson’s manager Ken Kamins, who collaborated closely on The Lord Of The Rings and serves as executive producer on the upcoming Hobbit films. “While New Line handled domestic, international distribution was handled by a network of independent distributors who paid for their rights and wanted to do things their own way.
“Tracy, with unbelievable grace and skill, united these separate distributors as though they were all part of the same studio, helping create the powerful result the films had, worldwide. She was also mother hen to our numerous cast and filmmakers, shuttling them all through the labyrinth of global press and premieres. They trusted her every word and instinct. Quite simply, Tracy was smart, dedicated, classy and regal. I, along with some sad friends of mine in New Zealand, will miss her terribly and always be grateful to her.”
Lorie is survived by her husband Neil Sebba and their two dogs, George and Kirby.