Intandem Films has taken on worldwide sales rights for UK comedy Jadoo. The company’s new distribution outfit, Intandem Film Distributors (IFD), has also boarded UK distribution rights.

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Jadoo, which is Hindi for ‘magic,’ is the story of two estranged brothers in Leicester, England. Raja and Jagi are both great chefs who run rival restaurants. When Raja’s daughter gets married, she wants the brothers to put aside their differences to cook her wedding banquet.

The film stars Amara Karan, Tom Mison, Harish Patel, Kulvinder Ghi and Indian chef and actress Madhur Jaffrey. 

Amit Gupta (Resistance) writes and directs. The film is now in post and Intandem plans an early 2013 release.

Richard Holmes (Waking Ned Devine, Shooting Fish) produces with Amanda Faber, Isabelle Georgeaux and Nikki Parrott.

IFD will launch with the release of Stephen Gyllenhaal’s political comedy Grassroots in October with a planned launch on 25 screens. Led by former Buena Vista UK head Robert Mitchell, the distribution veteran who used to run Buena Vista UK, IFD’s team also includes JJ Donovan and Terry Dove. Mitchell told Screen the outfit plans to release about three or four films in its first year, growing to 10-15.

“A distribution company can work well with that number of pictures. You can say to each filmmaker that you really are concentrating all your efforts on their film,” he said.

IFD is concentrating on theatrical now and will outsource home entertainment, while still retaining all UK rights.

Richard Holmes, Producer of Jadoo said: “The Jadoo team is delighted to be working with Intandem once again.  From the moment they saw what we were cooking up, they have campaigned relentlessly and with passion to sell and distribute it.  In Gary, Billy, Andrew and Robert there’s a delicious smorgasbord of talent, imagination and energy.  Amit Gupta’s second film in 24 months is in the best possible hands and we’re all rolling up our sleeves to bring his wonderful tale of food-and-family to its customers.”

Andrew Brown, Director of Intandem Pictures said: ““We are delighted to be working with Richard Holmes once again, especially following on from the creative and financial success of Shooting Fish, which grossed over £4 million at the UK box office and was the first feature film to repay its grant from the National Lottery. Jadoo is a wonderful, heartfelt and original British comedy for a mass market audience who, we are certain, will be as delighted by its culinary delights as they are by its heart-warming story of family ties and true love!”

Robert Mitchell, CEO of Intandem Film Distribution and the former head of Buena Vista UK, added: “Intandem is delighted to have secured the rights to distribute Jadoo in the UK. We expect the theatrical release to follow the success of other heartwarming comedies in the UK such as Billy Elliot, East is East and Bend It Like Beckham, which were all critically acclaimed as well as being hugely successful at the box office, each of them generating in excess of £5 million.”