Roberto Bessi, CEO of Juppiter Generale Cinematografica, is aiming to take advantage of new fiscal incentives likely to be available in Italy from the autumn onwards to drive Juppiter forward.
The biggest project that Juppiter is pushing is Born Equal, a film about Italian eighteenth century adventurer Philip Mazzei, a surgeon, merchant and diplomat who reputedly helped Thomas Jefferson draft the US constitution.
Depending on casting, the budget for the project could be as high as $50m. Joshua Sinclair (Cry The Beloved Country) has scripted the film, based on an idea by Francesco Fulcini, who will be executive producer. Immagina Agency is partnering with Juppiter on the film.
Meanwhile, Juppiter is also pushing ahead with romantic comedy Cupid in Manhattan, a co-production with Bavaria Media Italy. Budgeted at around $2m, this is about the romantic misadventures of Italian students in the Big Apple.
This will be directed by highly rated newcomer Edoardo de Angelis. Shooting begins in New York in October.
The third project from the reborn Juppiter is Aphrodite's Secrets, a Chocolat-like romantic drama about a glamorous, middle-aged American woman who comes to Italy in search of the perfect olive oil.
The project is being supported by Consorzio Olio Di Garda, the agency representing the interests of Garda olive oil producers.