Major South Korean exhibitor CJ CGV is set to open its third multiplex in China on Nov 19 – the CGV Wuhan – located in the capital of Hubei Province, which will have six screens, 940 seats and 3D projection.

The exhibitor launched into the China market in 2006 and has two other multiplexes in Shanghai.

“CGV Wuhan is launched on the foundation of the development network and know-how about operating on the ground in China that we’ve accumulated since 2006, and it will play a big role as a bridge for Korean films and Korean Wave culture,” said Kang Seok Hee, head of CJ CGV, which is an affiliate of leading South Korean distributor CJ Entertainment.

“CGV will expand to Beijing and other cities to have more than 30 multiplexes within five years,” added Kang.

For the Wuhan project, CGV partnered with local exhibitor Xingxing.

A city of approximately 10 million people, Wuhan is recognised as the political, economic, cultural, educational, and transportation centre of central China.

The new multiplex is to open in Wuhan Xintiandi, designed along the lines of the shopping, eating and entertainment district of Shanghai’s Xintiandi.

Collaborating with the Korean cultural centre in Shanghai, CGV plans to mark the opening with a Korean Culture Festival featuring pop and traditional music concerts, a taekwondo show and arts and crafts.