In a bold move underlining the growing market appetite for competitively priced genre fare, French independent distributor La Fabrique De Films is setting up its own sales outfit Overlook Entertainment, devoted to lower budget horror and cult comedies in English and foreign language.

The aim is for Overlook, which will be based in New York, to partner with producers and distributors working in this field. Overlook will be open to cinema, TV and digital entertainment. The new outfit will handle sales for both La Fabrique and for third party producers.

'We want to offer a new voice in the market, offering unwavering support to emerging filmmakers with what are very often uncompromising and visionary pieces of work,' company directors Franck Ribière and Verane Frediani commented. 'As distributors ourselves we know what buyers want. Overlook fills the gap in the market where these extraordinary films often sit in limbo, struggling to be understood. By remaining clear on the product we will and
won't sell, buyers know what to expect from our slate.'

By being based in New York, Overlook aims to forge a link between the European and US markets for these films. The company's Head of Sales is Mathieu Robinet, who joins the company from MK2.

Overlook's debut slate of films includes Jom & Pot's Humans starring Sara
Forestier, Lorant Deutsch, Dominique Pinon and Philippe Nahon, which is currently in post-production.

Also on the slate is Frank Richard's The Pack starring Yolande Moreau and Philippe Nahon which begins shooting in February 2009 and Jennifer Can, directed by [REC] writer Luis Alejandro Berdejo and starring Joses Luis Garcia Perez and Paz Gomez.

The company also has two productions in development - Spanish director Alex
de la Iglesia's The Yellow M, a thriller based on the famous Belgian comic books of artist Edgar P. Jacobs, and Xavier Gens' City of Shadows, a thriller set in old Paris.