Marks the first permanent production facility outside the UK for the Wallace and Gromit studio.
UK animation studio Aardman is to acquire a majority share in New York-based animation company Nathan Love.
The new company, to be re-branded Aardman Nathan Love, marks the first permanent production facility outside the UK for the studio behind the Wallace and Gromit franchise and strengths Aardman’s foothold in the advertising business.
Speaking of the decision to create a New York-based company, David Sproxton, co-founder and executive chairman of Aardman said: “Teaming up with an existing company gives us the opportunity to hit the ground running and a solid base from which to grow.
“This venture is not about sending work back to the UK. It’s about building a new business in New York for American agencies and we feel we can do this more effectively by being there.”
Nathan Love, founded by Joe Burrascano in 2007, produces advertising for clients and brands including Kellogg’s, Kraft, Pepsi, NBC Universal and Nickelodeon.
Burrascano said of the Aardman deal: “The partnership feels very natural, our values and philosophy are closely aligned, and the potential for what we can do together is incredibly inspiring..