ByteDance has said it is working “to prevent the unauthorised use of intellectual property” by users of its new AI tool Seedance 2.0, after complaints from studios and Hollywood industry groups.
In a statement to the BBC, ByteDance said it “respects intellectual property rights and we have heard the concerns regarding Seedance 2.0.”
The statement added: “We are taking steps to strengthen current safeguards as we work to prevent the unauthorised use of intellectual property and likeness by users.”
Launched last week, Seedance 2.0 caused alarm in Hollywood when users began posting deepfake clips generated by the tool including likenesses of actors including Tom Cruise and Brad Pitt and characters from Star Wars, The Lord of the Rings and other feature properties.
Most recently, Paramount Skydance has reportedly sent its own cease-and-desist letter to ByteDance charging infringement of the studio’s copyright in properties including Star Trek and SpongeBob SquarePants.
“It is self-evident that our company’s intellectual property was used to train the models that underlie these tools,” the Paramount letter said, according to reports. “Such training was also done without our consent and is a violation of the law. To be very clear, Paramount strongly objects to the use of our legally protected works in any of the manners described above – both as inputs trained upon by these types of models and as works that are created by them – without our express authorization.”
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